Loyalty software with a team that puts it to work.

We design, launch and manage your loyalty programme. Your customers keep their card in Wallet; we work with you to bring them back more often.

Let’s talk about your businessSee pricing

What it must solve

Loyalty software should do more than store stamps.

For a local business, technology is only useful when customers understand the reward, staff can use it during service, and the programme keeps creating reasons to return after launch.

Card in Wallet

Unlimited cards with stamps or points, progress, and rewards in Apple Wallet and Google Wallet.

Staff scanner

A private web page for recording visits and redeeming rewards from a phone or tablet.

Updates and campaigns

Progress updates and Wallet campaigns we prepare after reviewing activity. Location messages depend on each platform.

Activity and review

Adoption, activity, and redemption turned into a priority opportunity and next action.

The difference

The difference is who does the work.

Software gives you the tool. We design the programme, launch it and manage its Wallet campaigns. You provide the context and approve decisions.

With a self-managed tool

  • You define the mechanic and reward
  • You prepare materials and train staff
  • You decide what to communicate and when
  • You review whether the programme is losing momentum

With tono

  • We design a viable rule with you
  • We project adoption and sales at 3, 6, and 12 months
  • We deliver the digital launch within the agreed scope
  • We manage an agreed campaign and improvement cycle

You are not buying access to another tool. You are launching a programme designed and managed to generate more repeat visits.

Your complete launch

Everything you need to launch well, with a clear scope.

We define the strategy, design the card and prepare the materials to launch your programme.

Timeline confirmed before work begins

  1. 01

    Strategy and projection

    We choose stamps or points, define a sustainable reward, and project adoption and sales at 3, 6, and 12 months.

  2. 02

    Three design directions

    We design the pass, claim page, and reward experience with three initial proposals.

  3. 03

    Venue and staff

    We prepare QR codes, venue materials and staff guidance. Social media content is agreed and priced separately.

  4. 04

    System configured

    We prepare Wallet, the claim and reward pages, scanner, updates, and dashboard for review.

After launch

Every month ends with a next action.

Management is not two isolated messages and a report. It is a cycle that uses real programme activity to decide what to communicate and improve.

  • Review

    Adoption, progress, rewards, and redemption.

  • Prioritise

    The month's most important opportunity or friction.

  • Prepare

    The Wallet campaigns agreed for the month.

  • Launch

    We configure and send each Wallet campaign after your approval.

  • Measure

    The response and overall programme health.

  • Improve

    We recommend and apply agreed changes within the plan.

You approve the important decisions. We do the work of keeping the programme active.

Applied to your business

The same infrastructure, a different programme for each routine.

Frequency, reward, and the moment to return change by business. Explore how tono applies to each sector.

Frequently asked questions

What is customer loyalty software?

It is a system for organising rewards, recording progress, and maintaining relationships with repeat customers. We combine it with a managed service to design, launch, and operate the programme.

What does the launch include?

The strategy and projections, three design directions, configured programme and agreed venue and staff materials. We confirm scope, revisions, price and timeline before work begins.

Who prepares the campaigns?

With the managed service, we prepare the Wallet campaigns: idea, offer, copy, timing, and configuration. We send them after your approval. Recurring social content is optional and scoped separately.

Is the projection a guarantee?

No. It presents 3, 6, and 12-month scenarios based on your business data and explicit adoption assumptions. It supports decisions; it does not promise revenue.

What work is left for me?

You provide the information and brand assets, approve decisions, place materials, and brief staff. We handle strategy, design, configuration, Wallet campaigns, and analysis.

Do customers need to download an app?

No. They save the card in Apple Wallet or Google Wallet from a QR code and do not need a tono account.

Do I need to change or integrate my POS?

No. Staff use a private web page alongside the existing till to record progress and redeem rewards.

Do I need to collect email addresses or phone numbers?

No. The programme can work without requiring those details to save and use the card.

Does loyalty software guarantee more visits?

No programme can guarantee a specific result. We are responsible for the setup, launch, and managed work included in your plan.