Your loyalty programme, launched in 24 hours and improved every month.

Unlimited Apple Wallet and Google Wallet cards, simple staff operation, and all the strategy, design, launch, and campaign work done by us.

Setup included · No setup fee · No lock-in

A barista hands a coffee to a customer at the counter.

Prepared by tono

Strategy, 3 designs, and launch materials

Digital package ready in 24 hours
A tono loyalty card open in Apple Wallet on an iPhone.
  • Apple Wallet + Google Wallet

  • No app or registration

  • Simple at checkout

The complete offer

You are not buying a card. You are getting a complete programme.

The technology, launch, and work needed to keep it active are included in one offer.

The technology

The programme runs from Wallet

Unlimited Apple Wallet and Google Wallet cards, stamps or points, a private staff scanner, activity dashboard, and progress, promotional, location, and recovery notifications.

The launch package

We get it ready in 24 hours

We choose the programme and reward, project its possible impact at 3, 6, and 12 months, create three design proposals, and prepare materials for your venue, social channels, and team.

The monthly work

Every month, we keep it active

We review what works, find where customers lose interest, and prepare Wallet and social campaigns that give them a new reason to return.

The quarterly review

Every quarter, we decide what to improve

We review participation, redemptions, and reward costs. Then we agree on the next change.

How it works

Wallet becomes your return channel.

Save card → reward visit → notify in Wallet → return visit

Customer saves your card

They add it to Apple Wallet or Google Wallet from a QR code in seconds.

Landscape A6 decal generated for Don Tono, showing the reward, instructions, and a demonstration QR code.

Staff reward the visit

Stamp or redeem from a private web page on mobile or tablet.

+1 stamp

A customer receives her coffee while staff serve from behind the counter.

From each stamp to the next visit.

Wallet updates the card and shows progress, promotion, and redemption notifications without requiring customers to open an app.

Apple Wallet notification confirming a new stamp and showing progress towards the reward.Promotional Apple Wallet notification offering coffee and a cookie.

The programme keeps working after the visit

Do not wait for customers to remember on their own.

Smart Timing detects when a customer stops progressing towards a reward and activates a reason to return at the right moment. It can act when they do not come back, get close to a reward, or leave one unredeemed.

  1. 01

    Save the card

    The customer joins from a QR code and adds the card to Wallet.

  2. 02

    Move toward the reward

    Each visit updates the stamps and keeps what remains visible.

  3. 03

    Momentum stops

    The system detects unfinished progress or an unredeemed reward.

  4. 04

    A reason to return arrives

    tono activates the right update to help complete the journey.

Pricing

Choose how much you want us to work on your programme each month

Every plan includes the technology and a 24-hour launch. Growth adds the monthly work needed to keep the programme active and improve it with you.

VAT included · Standard setup included · No long-term contract

Recommended

Growth

For going beyond launch: tono helps you keep the programme active over time.

€149/ month

Monthly billing, cancel anytime

Choose Growth

Each month we review, choose the best opportunity, launch two coordinated campaigns, and decide what to improve next.

  • Up to 3 configured campaigns
  • Smart timing system for unfinished loyalty journeys
  • 2 coordinated Wallet and social campaigns per month
  • Monthly activity review and priority opportunity
  • Prioritised recommendations and agreed improvements
  • Quarterly strategy, reward, and projection review
  • Location messages when Wallet displays them
  • Priority support

Base

For receiving a complete programme in 24 hours and running it after launch.

€79/ month

Monthly billing, cancel anytime

  • 1 location
  • 1 active stamp programme
  • Standard support
View all details

    Pro

    For businesses that want more active management and more frequent reviews.

    €249/ month

    Monthly billing, cancel anytime

    • Everything in Growth
    • 4 coordinated Wallet and social campaigns per month
    • Monthly review and optimisation
    • Annual loyalty strategy session
    View all details
    • Additional staff onboarding and refresher
    • Higher-priority support

    Base gives you the complete programme to run. Growth adds a monthly management and improvement cycle. Pro increases the frequency and depth of the work.

    The 24 hours start when we receive the required information and usable brand assets. Revisions, printing, and delivery are excluded.

    Do you have several locations?

    We will prepare a proposal from €499/month based on your number of locations and the support you need.

    Discuss multi-location

    Frequently asked questions

    What exactly is included in the 24-hour launch?

    Strategy and 3, 6, and 12-month projections, three design proposals, programme configuration, and digital materials for the venue, social media, and staff. The clock starts when we have the required information and usable brand assets; revisions, printing, and delivery are excluded.

    What counts as a monthly campaign?

    One initiative with a specific objective, coordinated across Wallet and social media. tono prepares the idea, offer, copy, assets, and timing, sends the Wallet component after approval, and delivers the social component ready to publish.

    Does the projection guarantee more sales?

    No. It is a decision model based on your business data and explicit adoption scenarios. It helps assess potential, reward economics, and the metrics to watch; it does not promise revenue.

    What do I need to do?

    You provide the information and brand assets, approve the mechanic and communications, place the materials, brief staff, and publish the prepared social content. tono handles strategy, design, configuration, Wallet sending, and analysis.

    Does the customer need to download anything?

    No. They use Apple Wallet or Google Wallet, already built into most phones. The customer scans a QR code and saves the card.

    What does my team use at checkout?

    A private URL. From mobile or tablet, they can scan the customer card, add stamps, and redeem rewards. They do not need to install an app or have an employee account.

    Can I send promotions or notifications?

    Yes. On Growth you can use Wallet notifications for promotions, pending rewards, and reminders. The goal is not spam, it is showing up when there is a clear reason to come back.

    Do I need to change my POS?

    No. tono works independently from your checkout. You can use it alongside your current POS without an integration.