Loyalty explained without the complexity.
Guides, examples and tools to choose a loyalty programme, prepare your team and assess its costs.
Essential guide
Digital loyalty cards: what they are and how they work
From QR code to reward: understand how an Apple Wallet and Google Wallet card works, what a business needs, and how it differs from paper or a custom app.
Read the guideFrom design to management
How to build customer loyalty in a coffee shop
Six practical strategies, reward examples, and a simple way to measure whether the program works without slowing the counter.
Read the coffee shop guideExample based on a real engagement
One shared programme for a restaurant and gourmet shop
The architecture, reward economics, and work required to turn a loyalty idea into a programme staff can operate.
See the anonymised exampleFree tool
Estimate your loyalty revenue potential
Enter daily customers and average spend to explore what a 5%, 10% or 15% sales increase could mean.
Open the calculator